Sunday, 17 March 2013

Birthday Variety? a Competition!

So, I posted earlier today that with our Birthday celebrations being quiet with the weirded out processing arrangement and me being abroad, I figured I'd offer something to our crafty folk especially since it's Crafts Month too! I still have the Smile Sunshine Campaign happening for my fans, but I figured I'd go bigger on the 'giveaway' part to actually be of benefit to 3 individuals. :)

Are yall wondering where this is going? Keep reading.

Now we hope to conduct the Crafter's Expo in December this year InshaAllah. And as we work out all the details. We want to take the opportunity to put up a healthy and crafty competition for ALL our vendors that look forward to exhibiting with us this year!

New to all this jargon? Read some more! :)

The Crafter's Expo
The first of its kind event was coined in September last year as an initiative by Varah, me and some of my crafty friends. The idea was to exhibit together, to interact and engage specifically at the nd of my Ultimate Crafter's Workshops in Karachi. The idea grew to massive collaborative event coordinated, arranged and executed by Firefly.

The expo intends to cater to the passion behind crafting and promoting crafts of all kinds in Pakistan. The exposure is groundbreaking, and the response is larger than life! The Crafter's Expo has a turn out of over 2500 visitors, over 2500 visitors who have come forth because they LOVE crafts!

  • Publicity reaches an audience of over 10,000 people.
  • One day event, craft minded folk, craft minded taste, and craft minded pockets.
  • The expo caters to craft enthusiasts and hobbyists of all ages.
  • The event is open to families.
  • Publicity is via social media, posters and press.
  • Event has extensive media coverage and documentation.
  • Locale is secure and safe.
  • Clientele and crowd is from all parts of Karachi, inluding vicinity of Clifton and Defence. Pre event meet and greets are arranged to discuss concerns and address points by booth vendors.
  • All booth vendors will be met with in person before finalizing their booth.

Affiliations for the Expo include intl manufacturers of Craft and Scrapbooking products.

Last years sponsors included Die Cuts with a View and Graphic45!

We do not discriminate between our booth vendors and look forwrad to interacting with new crafters, and helping them with a platform to exhibit their talent! :)

Venue: Royal Rodale, Phase 6 DHA, Karachi
Date: December

The Competition

To commemmorate Crafts Month AND celebrating 3 years of Firefly we invite all of you to come forward and participate. What do we have to do?

Each participant must complete a Firefly themed project to be included as an entrant.
The projects must be original, out of the box, and must comply with the project guidelines.
The competition is open to all our fans, friends and fellow crafters across the globe! YES! across the globe!
There is no minimum age requirement, under 16 need their parent's consent to be on board. :)

The prizes?
*drum roll please*

The grand prize winner of the competition receives the following for their efforts and dedication:
- a FREE exhibition space at Crafter's Expo 2013, standard 2x4 ft table setting.
- a Rs 5000 cash prize to go towards your exhibition preparation!* The cash prize is an allowance provided to you for your expenses towards the expo. You will be reimbursed for expenses you incur for preparation which includes, banner printing, visiting cards, paper, display, pamphlets, etc. A receipt and account of these must be submitted at the end of the expo.
- a FREE listing at Firefly's website under the Crafter's Expo
- surprise gifts to be revealed on the Expo day!

Second Place:
-receives a 40% discount on booth booking!
-a FREE listing at Firefly's website under the Crafter's Expo for a year.
-surprise gifts to be revealed on the expo day

Thurd Place:
-receives a 20% discount on booth booking!
-receives FREE listing at Firefly's website under the Crafter's Expo for a year.
-surprise gifts to be revealed on the expo day.

OHMG! Now how do I participate? What is the project?


-create an art piece no smaller than 6x6 inches in size and no bigger than 15x15 inches in size.
-the art piece can be made of paper, felt, clay, ceramic, textiles, wire.. metal, so forth.
-the art piece can be 3D, 2D, a card, a textile item, a canvas, a painting, a sculpture, a box, a scrapbook, a wall hanging, an album, anything!
-the piece must reflect your original ideas and your creativity
-the art piece must reflect Firefly, the brand. Either symbolically, conceptually, or metaphorically
-the art piece must be prepared and submitted for entry by the 15th of October. via post to the provided Karachi address. If you are abroad, you may dispatch this submission sooner.
-along with the art piece, the entrant must submit a 200 word description/paragraph describing their crafted art piece and the concept they implemented in depicting Firefly.


Given the theme is based on Firefly and is open ended to an individual's interpretation. We will look into details such as execution, dexterity, neatness, innovation and creativity. How original and thoughout your project is, will show through in the final result.

Who gets to decide?
I, Varah Musavvir the Firefly girl will review each project submission for that Firefly energy.

The results to this competition will be announced on the 29th of November. inshaAllah.

Final details, stall applications and other information regarding the Expo will be carried out in October. If you intend to take part in the expo, gear up :)

If you are abroad and take part in this competition, you will need to ship your entry to us. If you get selected as an exhibitor, you will be represented in Karachi at the Crafter's Expo 2013. You will be sending us an inventory list and your products to display. Shipping of remaining items after the expo are expenses to be covered by you.

What happens to the artwork after that?

All artwork will be displayed, exhibited at Crafter's Expo 2013 and further kept with us, at the Firefly Studio. The day we have an outlet, we will display these pieces with your name :) So make an impression guys! :)

ask! :)

Why are we doing this to start with?
We love what we do and love giving others an opportunity to explore similar avenues. In Pakistan, crafting has taken on a new market. And with so many talented folk out there, we'd like to give em that stage to put on their best show. :) Wishing you guys heaps of luck. Rock it! :)



  1. What a superb initiative. Great going, Firefly! :D

  2. Such a wonderful idea, Varah! I am sure this is gonna be so much fun! :D

  3. wonderful initiative V. Mashallah!

  4. Way to go!...Firefly spreading light day by day,Masha'Allah....Excited!! :-)

  5. I love the spirit of crafting you promote to us<3


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